You can choose any application that works for you. The prominent one being the setting up of a USB installation media for Windows or Linux requires additional software. But even when Bootable USB media hold a significant edge over CD/DVD drives in most cases, it does have some caveats as well. For a reason being readily available and configurable, USB drives have slowly overtaken CD/DVDs of the olden times.
USB Drives are the most convenient go-to devices nowadays when the need to prepare a Bootable media arises.